Keep It Clean Purifying Shampoo 200ml

Keep it Clean

Clarify and revitalise finer hair to banish build up, oil and pollution.

  • Banishes build up
  • Purifying
  • Cleansing
  • Refreshing
  • Great new floriental fragrance


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Lee Stafford

Lee's Tips

“Twice as nice – for ultra clean hair remember to shampoo twice;”

“Apply to wet hair, massage gently into a lather at the roots and then work it through to the tips of the hair. Rinse thoroughly and repeat. Ideal for daily use or as often as needed.”


We do not test our finished products on animals.

Full list: Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, PEG-4 Rapeseedamide, Parfum (Fragrance), Glycerin, PEG-7 Glyceryl Cocoate, Montmorillonite, Illite, Kaolin, Panthenol, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Sodium Chloride, Citric Acid, Acrylates Crosspolymer-4, Glycol Distearate, Sodium Hydroxide, Laureth-4, C11-15 Pareth-5, C12-14 Pareth-7, Disodium EDTA, Acetic Acid, Formic Acid, Sodium Benzoate, Benzyl Salicylate, Sodium Sulfate, Alpha-Isomethyl Ionone, CI 17200 (Red 33).

I never usually leave reviews but i really have to with this product. I have been suffering with a weird greasy/waxy feel to my hair at the back literally straight after washing it, and I came to the conclusion it’s probably product build up. I heard that a clarifying shampoo would help but heard that clarifying shampoos sometimes fade colour and i’m blonde so didn’t want that! Therefore i found this that was meant to do the same job. After one use, the waxy build up at the back of my head is practically gone and i think when i use it again next week it should be gone completely! If you suffer with anything like this i would 100% recommend. If i ever get this again i now know how to treat it and am so happy i have a solution!! Thank you Lee Stafford xxxx

Over the past few months I’ve been suffering from patches of greasy hair (especially when I’ve been wearing it) even after I wash it. My hairs super thick and heavy and I needed something to get it back to salon standard while the hairdressers are closed. I’m so happy with this shampoo & conditioner - after the first wash it got the heaviness & grease out! It feels so soft, light and looks fab! 100% recommended.

Love this shampoo..keeps my hair clean and fresh for much longer than usual so less washing required...and hair feels in great condition especially when used with the conditioner

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  • Description
  • How to Use

Keep It Clean and refresh fine hair with this rich Purifying Shampoo that gets to right to the root of the problem.

This hard working shampoo gets to work by extracting dirt, grime and product build up, leaving hair feeling ultra clean and refreshed in between washes. Deeply cleanse and clarify for fresher, more balanced hair.

The deep cleansing Keep It Clean line up battles annoying build up for cleaner, fresher, more balanced hair daily. Whether you’re a styling addict, find your hair gets weighed down with life or just love washing hair for that clean feeling every day, the Keep It Clean range helps to keep your hair feeling light and shining bright.

Apply the KEEP IT CLEAN PURIFYING SHaMPOO to wet hair, massage gently into a lather at the roots and then work it through to the tips of the hair. Rinse thoroughly and repeat! Ideal for daily use or as often as needed.