Bleach Blondes Purple Reign Toning Shampoo Mini 50ml

Bleach Blondes Purple Reign

Our cult favourite original purple Toning Shampoo is now available in our travel sized mini. So you can own your tone wherever you go.

  • Purple Toning Shampoo
  • Refreshes and restores blonde hair
  • Banishes brassy tones
  • Smoothing
  • Cleansing
  • Moisturising
  • UV protection
  • Great fragrance


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Lee Stafford

Lee's Tips

“Use more frequently or leave on for longer to overtone and take your blonde one step beyond.”

“Apply to dry / damp hair instead of wet hair for a more intense hit of purple pigment.”



We do not test our finished products on animals.

Full list: Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Dipropylene Glycol, Polysilicone-19, Peg-150 Pentaerythrityl Tetrastearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Parfum (Fragrance), Glycerin, Peg-6 Caprylic/Capric Glycerides, Hexyl Cinnamal, Polyquaternium-39, Panthenol, Sodium Hydroxide, Butylphenyl Methylpropional, Linalool, Benzyl Benzoate, Limonene, Sodium Benzoate, Coumarin, Propylene Glycol, Methylparaben, Magnesium Nitrate, Moringa Pterygosperma Seed Extract, Chlorphenesin, Methylchloroisothiazolinone, Chamomilla Recutita (Matricaria) Flower Extract, Sorbitol, Methylisothiazolinone, Propylparaben, Ethylparaben, Disperse Violet 1.


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  • Description
  • How to Use

Set the tone

Our cult favourite original purple Toning Shampoo is now available in our travel sized mini. So you can own your tone wherever you go.

Freshly bleached hair looks bright and beautiful, but over time it can go brassy leaving you with yellow tones. Our original, powerful, purple Bleach Blondes Toning Shampoo is a crucial colour corrector for blondes. The violet pigments knock out nasty, brassy tones to keep your hair looking bright and vibrant.

Lots of purple shampoos can leave hair feeling dry and brittle – not ours! This magic formula with Pro-Blonde ComplexTM of Panthenol (Vitamin B5), Chamomile and Moringa Seed Extract (aka Miracle Tree) encourages natural shine to truly glow.

A Cult favourite for bleached, balayaged or highlighted hair.

Apply to wet hair, massage gently into a lather and rinse well.

This is a Toning Shampoo use every other wash to keep blonde hair bright and vibrant. We recommend alternating with our Bleach Blondes Everyday Care Shampoo to prevent overtoning. Leave on for 1-5 minutes depending on desired results.

Complete your regime with my Bleach Blondes Everyday Care Conditioner or layer with the Bleach Blondes Purple Reign Conditioner for a more intense tone.