Bleach Blondes Purple Reign Toning Shampoo 250ml

Bleach Blondes Purple Reign

Our original, powerful, purple Bleach Blondes Toning Shampoo is a crucial colour corrector for blondes.

  • Purple Toning Shampoo
  • Refreshes and restores blonde hair
  • Banishes brassy tones
  • Smoothing
  • Cleansing
  • Moisturising
  • UV protection
  • Great fragrance


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Lee Stafford

Lee's Tips

“Use more frequently or leave on for longer to overtone and take your blonde one step beyond.”

“Apply to dry / damp hair instead of wet hair for a more intense hit of purple pigment.



We do not test our finished products on animals.

Full list: Aqua (Water/Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Disodium Laureth, Sulfosuccinate, Laureth-4, Chamomilla Recutita (Matricaria) Flower Extract, Moringa Oleifera Seed Extract, Panthenol, Polyquaternium-39, Glycerin, Polysilicone-19, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Parfum (Fragrance), Disodium Phosphate, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Hexyl Cinnamal, Butylphenyl, Methylpropional, Linalool, Benzyl Benzoate, Limonene, Coumarin, Disperse Violet 1

This is absolutely the best purple toner I have ever used. it is so hard to buy it in Australia, even my hairdresser would like to use it I have given her a tube to use while I try to purchase more. Everyone loves the colour of my hair and the shine it's amazing.

I used this for the first time last week. Totally in love with it. I won’t be using anything from now on!

My sister got this product for her blonde hair but if anything it made it darker. So then I used the product and it make my hair silver. My hair originally is blue, pastel green with hints off white because of the bleach underneath. Highly recommend. :)

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  • Description
  • How to Use

Set the tone

Freshly bleached hair looks bright and beautiful, but over time it can go brassy leaving you with yellow tones. Our original, powerful, purple Bleach Blondes Toning Shampoo is a crucial colour corrector for blondes. The violet pigments knock out nasty, brassy tones to keep your hair looking bright and vibrant.

Lots of purple shampoos can leave hair feeling dry and brittle – not ours! This magic formula with Pro-Blonde ComplexTM of Panthenol (Vitamin B5), Chamomile and Moringa Seed Extract (aka Miracle Tree) encourages natural shine to truly glow.

A Cult favourite for bleached, balayaged or highlighted hair.

Apply to wet hair, massage gently into a lather and rinse well.

This is a Toning Shampoo use every other wash to keep blonde hair bright and vibrant. We recommend alternating with our Bleach Blondes Everyday Care Shampoo to prevent overtoning. Leave on for 1-5 minutes depending on desired results.