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Lee Stafford

Bleach Blondes Ice White Toning Shampoo

Regular price £7.99
Regular price £7.99 Sale price £7.99
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Bleach Blondes Ice White Toning Shampoo

Regular price £7.99
Regular price £7.99 Sale price £7.99

The Lee Stafford Bleach Blondes Ice White Toning Shampoo is our best blue shampoo that nourishes, while removing brassy, orange tones from hair. A crucial corrector for blondes, giving you instant Marilyn vibes.

  • The lowdown: A nourishing blue shampoo that brightens hair from root to tip while removing product build-up and excess oil.
  • You'll love it because: It doesn't leave your hair feeling dry and brittle like most blue shampoos.
  • How it works: Refresh and revives blonde hair with impactful blue pigments to cool down your blonde and remove stubborn orange tones.
  • The star ingredient: The potent blue pigments work to correct orange and brassy tones.
  • Is it right for me? Best for cooler blondes and even brunettes with hints of blonde. Cult classic for balayage, ombre and highlights.
  • The result? Hair feels clean and soft, and blonde looks bright, bright, bright.

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Product Description

Love your salon fresh blonde but don’t love how it goes a bit warm or brassy between salon visits? We can help you banish those brassy orange tones!


Refresh and restore your blonde with our easy to use Lee Stafford Bleach Blondes Ice White Toning Shampoo. Our indigo-blue shampoo is a crucial colour corrector, created to cool down your colour and neutralise orange tones.


Blue sits directly opposite orange on the colour wheel. This means the blue pigment within our indigo formulations helps to knock out unwanted brassiness, for a cool, arctic blonde.


Lots of blue and silver shampoos can leave hair feeling dry and brittle – but not ours!  Our nourishing formulation with our Pro-Blonde Complex of Panthenol (Vitamin B5), Chamomile and Moringa Seed Extract (aka Miracle Tree) encourages natural shine to truly glow.


Simply apply to wet hair, rinse, and follow with the Lee Stafford Ice White Toning Conditioner. Use once a week to keep your colour salon-fresh, cool and vibrant. Layer up with other Ice White toning products for the iciest blonde, or use every day to overtone your hair to grey.


With so many different shades of blonde, we don’t believe one size fits all. So the Bleach Blondes range from Lee Stafford has been designed to deeply repair bleached hair from root to tip, while controlling and toning to your perfect level of blonde.


As well as Ice White Toning we have a Purple Toning range that helps to knock out unwanted yellow tones, for a creamy vanilla shade. Meanwhile, our Everyday Care products are formulated with minimal toning pigments for those in-between washes to keep blonde salon fresh.

PRODUCT SPECIFICATIONS

SIZE
250ml
PRODUCT TYPE
Shampoo
HAIR TYPE
Bright and Vibrant Blondes
MAIN BENEFITS

Achieve a Platinum/Silver Tone

Banish orange, brassy tones

For a cool, ashy look

Moisturising shampoo

MAIN INGREDIENTS

Pro-Vitamin B5

Blue pigment

CONTAINS PROTEIN
No

Directions for Use

Step 1: Apply evenly to wet hair, gently massage into a lather and rinse well.
Step 2: Use every other wash, alternating with our Lee Stafford Bleach Blondes Everyday Care Shampoo to prevent overtoning.
Step 3: For more intense results, use with the Lee Stafford Ice White Conditioner.

THE GOODNESS INSIDE!

We do not test our products on animals.

Pro Vitamin B5

True Moisturising Classic

Blue Pigment

Cool Down Your Colour

Full list: Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, PEG-4 Rapeseedamide, Laureth-4, Moringa Oleifera (Horseradish Tree) Seed Extract, Chamomilla Recutita (Matricaria) Flower Extract, Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Polysilicone-19, Polyquaternium-39, Parfum (Fragrance), Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Dipropylene Glycol, Citric Acid, Sodium Hydroxide, Sodium Sulfate, Disodium Phosphate, Octadecyl di-t-butyl-4-hydroxyhydrocinnamate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate, Alpha-Isomethyl Ionone, Acid Violet 43 (Ext. Violet 2).

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Q & A

Because blue sits opposite orange on the colour wheel, it's able to neutralise any overly warm, brassy tones in your cool blonde or brunette hair. That's why we've added powerful blue pigment to this toning shampoo; perfect for refreshing your shade until your next colour appointment.
Yes – thanks to colour theory, blue shampoos are super-effective. Use a blue shampoo whenever brassy tones appear, and the indigo pigment will get to work on neutralising flecks of orange. If your hair is intensely brassy, you can leave it on for longer or follow up with our Lee Stafford Ice White Conditioner.
On blonde hair or brunette hair with blonde highlights, blue shampoo targets orange tones and eliminates them with neutralising powers, so your icy and platinum shades appear bright and salon-fresh. You should only use it when hair is looking brassy, but did you know? By applying blue shampoo more frequently, you can overtone your hair to an on-trend silvery or grey colour.
Put simply: when shades sit opposite one another on the colour wheel, they have a neutralising effect – a great tip for colour correcting your hair. Blue sits opposite orange, so we use it in shampoo to beat brassiness. If locks appear yellowy-orange, you could also try a purple shampoo, like the Bleach Blondes Purple Toning Shampoo.
Using a blue shampoo for blonde hair and brunette hair with highlights works because blue shampoo is made with blue and violet pigments, which bond to the hair, therefore cooling down warm tones, such as orange, and removing brassiness. The same goes for naturally blonde hair: purple shampoo can neutralise yellow tones. The reason for these pairings is in the colour wheel. Since warm tones for brunette hair are normally orange or red, the opposite colour from orange on the colour wheel is blue. For people with blonde hair, the warm tones are usually yellow, and purple is opposite on the colour wheel from yellow. By having a mix of both purple and blue, you can treat a wider variety of brondes and blondes.
Yes. While blondes most commonly praise blue shampoos, brunettes will love them too. Why? Because even brown hair colours can be prone to orange tones and brassiness. If you're hoping to achieve this season's ash brown hair colour or balance your shade, use this toning shampoo for a quick fix-up.

Product Description

Love your salon fresh blonde but don’t love how it goes a bit warm or brassy between salon visits? We can help you banish those brassy orange tones!


Refresh and restore your blonde with our easy to use Lee Stafford Bleach Blondes Ice White Toning Shampoo. Our indigo-blue shampoo is a crucial colour corrector, created to cool down your colour and neutralise orange tones.


Blue sits directly opposite orange on the colour wheel. This means the blue pigment within our indigo formulations helps to knock out unwanted brassiness, for a cool, arctic blonde.


Lots of blue and silver shampoos can leave hair feeling dry and brittle – but not ours!  Our nourishing formulation with our Pro-Blonde Complex of Panthenol (Vitamin B5), Chamomile and Moringa Seed Extract (aka Miracle Tree) encourages natural shine to truly glow.


Simply apply to wet hair, rinse, and follow with the Lee Stafford Ice White Toning Conditioner. Use once a week to keep your colour salon-fresh, cool and vibrant. Layer up with other Ice White toning products for the iciest blonde, or use every day to overtone your hair to grey.


With so many different shades of blonde, we don’t believe one size fits all. So the Bleach Blondes range from Lee Stafford has been designed to deeply repair bleached hair from root to tip, while controlling and toning to your perfect level of blonde.


As well as Ice White Toning we have a Purple Toning range that helps to knock out unwanted yellow tones, for a creamy vanilla shade. Meanwhile, our Everyday Care products are formulated with minimal toning pigments for those in-between washes to keep blonde salon fresh.

PRODUCT SPECIFICATIONS

SIZE
250ml
PRODUCT TYPE
Shampoo
HAIR TYPE
Bright and Vibrant Blondes
MAIN BENEFITS

Achieve a Platinum/Silver Tone

Banish orange, brassy tones

For a cool, ashy look

Moisturising shampoo

MAIN INGREDIENTS

Pro-Vitamin B5

Blue pigment

CONTAINS PROTEIN
No

Directions for Use

Step 1: Apply evenly to wet hair, gently massage into a lather and rinse well.
Step 2: Use every other wash, alternating with our Lee Stafford Bleach Blondes Everyday Care Shampoo to prevent overtoning.
Step 3: For more intense results, use with the Lee Stafford Ice White Conditioner.

Pro Vitamin B5

True Moisturising Classic

Blue Pigment

Cool Down Your Colour

Full list: Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, PEG-4 Rapeseedamide, Laureth-4, Moringa Oleifera (Horseradish Tree) Seed Extract, Chamomilla Recutita (Matricaria) Flower Extract, Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Polysilicone-19, Polyquaternium-39, Parfum (Fragrance), Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Dipropylene Glycol, Citric Acid, Sodium Hydroxide, Sodium Sulfate, Disodium Phosphate, Octadecyl di-t-butyl-4-hydroxyhydrocinnamate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate, Alpha-Isomethyl Ionone, Acid Violet 43 (Ext. Violet 2).

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SUBSCRIBE TO 3 ITEMS AND GET 20% OFF

SUBSCRIBE TO 4 items & get your 4th free

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