This month we joined the TikTok revolution and we are already obsessed!

Here at Lee Stafford HQ we wanted to create fun and inventive videos for you to watch, so give us a follow on @leestaffordhair – don’t worry, you won’t be disappointed…

We also LOVE a challenge, so when we discovered the Purple Shampoo on Dry Hair challenge on TikTok, we couldn’t help but get involved!

The more videos we watched the more we noticed that many Tik Tok users were also obsessing over the challenge – especially when it comes to the Lee Stafford Bleach Blonde Purple Reign and Ice White toning shampoo.

The idea behind it is that applying a purple pigment to the hair without diluting it with water will give a more intense tonal effect.

From the videos we’ve been tagged in, it can be a little messy, so remember if you’re trying this at home, wear old clothes and gloves.

Purple Shampoo on Dry Hair Challenge in 3 Steps

If you want to try, please follow these 3 very simple steps:

Take your Bleach Blonde Purple Reign Toning Shampoo (eliminates yellow) OR the Ice White Toning Shampoo (knocks out orange for a cool grey tone) and…

  1. Apply all over dry hair
  2. Comb through and leave for 10 minutes
  3. Rinse, condition and style as usual

It’s that easy!!

The aim of our toning ranges’ is to create a unique and intense toning boost – overuse as may stain blonde hair (which fades over two washes) unless you want an overtoned look.

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