Perfumery chain Douglas recently launched their NEW BEAuty concept store ‘Les Bellista’ – an interactive shopping experience where customers can try the products before buying them.

As their only haircare brand, Les Bellista invited me to the Dresden store to offer a range of HAiR styling sessions and product demonstrations. It was great to see the new store in action – there was such a buzz around the products and it was lovely to meet all of the team, as well as the customers.

Next stop was a press shoot, followed by a host of TV interviews and a wiCKed after party at the popular Dresden nightclub ‘My House’. It was a crazy few days… but we had great fun!

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