herE come the CurLs™

herE come the CurLs™

I have developed a stunning new range of SHaMPOO, CoNDiTiONER, a multi-styler and two targeted CRÈMes for very specific curl types. I have identified that there are two types of curly haired customers: those with lank, frizzy, finer curls and those with mad, thick, frizzy unruly curls, both with very different needs. The CRÈMe LiTe is targeted to finer curls to give them the boost they need, and the Control CRÈMe is for much thicker, corkscrew curls to really soften and weigh them down.