Magnifying Glass
250 ml ℮ 8.4 FL OZ
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Platinum is the new BLonde!

Refresh and restore your Blonde with my BLEAch BLondes Ice WHiTE SHaMPOO!

Blonde hair is notorious for colour shifting… over-washing and sun exposure can leave a warm hue to even the ashiest of blondes. Stop brassy tones in their tracks and hit refresh with this powerful Silver Shampoo!

Formulated with true blue pigments, this indigo toning Shampoo helps knock out brassy tones, leaving an icy cool, arctic tone. For a lighter, brighter Platinum Blonde!

Top Tips

• Apply to wet hair, massage gently into a lather and rinse well
• Follow with my BLEAch BLondes CoNDiTiONER
• Alternate with my EVeRYDaY BLondes SHaMPOO to prevent over toning
• OR leave on for 15 minutes to achieve an all over silver tone!


• Tones Blonde Hair
• Refreshes and Restores
• Enhances Silver Tones
• Moisturises
• UV Protection
• Iconic Pink Fragrance