News

Brazil Launch
Brazil Launch
7/15/13

My products are now sold in over 50 countries worldwide! I really extremely proud of this.

My latest update for you all is our Brazil launch. It is such an enthusiastic market; not only do the Brazilians look after their hair very well, they are the creators of Havaianas! I have just got back from San Paulo and I must have come home with 100 pairs of flip flops – most of them pink. BUT the main reason I was there was to throw an exclusive launch for my PiNK range and it was absolutely brilliant. My products are now sold throughout perfumeries, pharmacies and Beauty Box stores through the Boticário chain. Boticário own more than 3,000 stores in Brazil. Bloggers and journalists are already spreading the word about how much they love my range. One blogger even rated my BLow DRy your HAiR FASTER wonder SPRaY as her all time number 1 product!

Whilst in San Paulo I kicked off with an exclusive press event including a TV interview with Cio (who you can see in the picture above). Cio is Brazil’s very own Harry Styles look a like - a very popular young presenter over there. He asked me all about how I got started in hairdressing, when I launched my first product, which celebrities I have worked with…he was very impressed I have styled the Rolling Stone’s hair. He even let me get my hands on his barnet and rock it up a bit with some of my MeSSED uP putty!

The interview was aired on the 29th July on GNT TV Brazil. Click here to have a look.

 

Back